According to a 2021 IRi shopper study, “vegan” is already a very important product characteristic for 14.4 percent of consumers.1 With plant-based alternatives, we offer consumers choices for an even more sustainable lifestyle. We produce both chocolates and sweets from purely vegetable ingredients, for example the brands Schogetten and FRITT, but also block chocolates and couvertures for private labels. To provide clear orientation for consumers, most of our products for the European Union markets are marked with the “vegan” variant of the V-Label. We use alternative labels in other countries.
1Snack/cereal/energy bars IRI shopper study, part 3; april 2021; n = 1.602