Six impactful brands, one common goal: inspiring consumers around the world.

Business model | Brands

Brand strength is the ability to inspire chocolate lovers.

Our brands are the foundation for the trust that our customers place in us. With Schogetten, Trumpf, Edle Tropfen in Nuss, FRITT, Kaba, and Mauxion, our portfolio comprises six established brands known worldwide for true indulgence, premium quality, and continuous innovation. What unites them all is our ambition to bring enjoyment and delight into our customers’ daily lives—and to meet their high expectations at all times.

Schogetten is our unique, conveniently portioned block chocolate classic, delighting consumers with its irresistible taste and wide variety of flavors.

Edle Tropfen in Nuss has been an incomparable premium liqueur-filled praline brand for true connoisseurs since 1966. Consumers have loved its unique taste, indulgent experience, and wide variety of flavors for decades.

FRITT has been synonymous with fruity, chewy fun for more than 90 years. Children and teens love the unique fruit chews—and so do adults who have cherished this classic since childhood.

Kaba—the brand that evokes childhood memories for many—is a true classic in the cocoa and drink powder segment and is the epitome of cocoa drinks. These chocolate products are real eye-catchers on the confectionery shelf—making the brand a perfect addition to the Ludwig Schokolade product range.

Trumpf is the umbrella brand where chocolate lovers can discover premium-quality specialties—most notably the long-standing classic, Aero aerated chocolate.

Mauxion is a strong, long-established consumer brand that perfectly combines attractive pricing and great value. Its extensive product range—thoughtfully designed with customer preferences in mind—ensures the lasting success of our retail partners’ assortments.